CBS is hoping to zip up a controversy over two ads featuring pantsless people that aired back-to-back during its broadcast of the Super Bowl. Neither CareerBuilder nor Dockers was particularly pleased when CBS ran their Super Bowl commercials, both revolving around people without pants, one right after the other, possibly confusing viewers in the process. After Ad Age reported that CBS rewarded Levi, Strauss & Co.'s Dockers with free ad time, CareerBuilder said it was engaged in discussions with CBS as well. Now, despite the discussions, CareerBuilder says it does not expect to benefit from a similar arrangement, and is frustrated by that outcome.



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