Spike Santee

I'm working to make Radio advertising more relevant and more profitable in the future.

• RAB Certified Radio Marketing Consultant
• RAB Certified Radio Sales Manager
• RAB Certified Digital Marketing Consultant

Click here to contact Spike.

Senior Vice President
Cumulus Media, Inc.
January 2010 - Present

I'm currently helping drive revenue with the following contributions:

• Implementing the company's nationwide branding presentation
• Developing sales mataerials for new sales initiatives
• Assisting with market level managment transitions

Senior Vice President & Market Manager
Cumulus Media, Inc.
February 2008 — January 2010

P&L and operational responsibility for:

• Six terrestrial Radio stations
• Six Internet Radio stations
• Eight Internet web sites

Recent achievements:

• 2009 Radio Ink - Best Managers in Radio
• Winner of the RAB Best Radio Station Web Site Contest
• Cumulus President's Cup Winner Q2 2008

Senior Vice President
Cumulus Media, Inc.
January 2007 — January 2008 (1 year 1 month)

P&L and operational responsibility for 17 markets in six states

• Q1 2008 Revenue 109.7%
• Q4 2007 Revenue 107.5%
• Q3 2007 Revenue 108.1%
• Q2 2007 Revenue 107.9%
• Q1 2007 Revenue 100.7%

President's Cup Winning Markets:

• Fayettville Arkansas
• Odessa / Midland Texas
• Killeen / Temple Texas
• Dubuque Iowa

Significant contributions:

• "The Declining Subsidy", the account executive compensation plan
• "The Four Keys to Branding Success" presentation
• "That's Exactly Why I'm Calling" phone presentation
• Company's first web based sales resouced site

Regional Vice President
Cumulus Media, Inc.
August 2006 — December 2006 (5 months)

P&L and operational responsibility for 13 markets is six states

• Q4 2006 Revenue 109.7%
• Q3 2006 Revenue 102.4%

Director of the Cumulus Club
Cumulus Media, Inc.
January 2001 — July 2006 (5 years 7 months)

New business development and corporate training across the national platform of 375 Radio stations in sixty seven markets.

• Responsible for generating over $50,000,000 in new sales.
• Responsible for generating hundreds of new customers.
• Contributed to nine consecutive quarters of industry leading local direct sales growth

While Director of the Cumulus Club, I also did the following

   Interim Market Manager in Columbus / Starkville MS

• Interviewed prospective candidates
• Coached former GSM from another market to get MM job
• Conducted company new business development program
• Market begin pacing over previous year within 60 days

   Interim Market Manager in Topeka KS

• Supervised FCC license renewal
• Got staff settled down after departing MM split up the sales department
• Implemented sales training and sale programs
• Market hit quarterly sales goal within 60 days

   Interim Market Manager in Kalamazoo MI

• Re-established company commission structure
• Implemented company collection policy
• Introduced company new business development program
• Market hit quarterly sales goals within 60 days

General Sales Manager
DOJ / Entercom Wichita KS
July 1999 — August 2000 (1 year 2 months)

• Increased sales staff from five to fifteen sales people.
• Developed effective cluster selling techniques and packages.
• Helped prepare cluster for sale from DOJ Trust to Entercom.

General Sales Manager
Great Empire Broadcasting - Wichita KS
October 1992 — July 1999 (6 years 10 months)

• Led the company in annual sales every year.
• Introduced successful cluster selling techniques and packages.
• Led six station cluster selling to market’s biggest advertisers.
• Supervised a staff of twenty.

Vice President General Manager
Beal Broadcasting - Kansas City
July 1990 — September 1992 (2 years 3 months)

• Rebuilt station from ground up after devastating flood.
• Hired staff and implemented systems in all departments.
• Achieved sales goals within 90 days.

General Manager
Shaffer Broadcasting, Inc. - Topeka KS
1988 — 1990 (2 years )

• In charge of daily operations immediately after acquisition.
• Completed license renewal and FCC paperwork for transfer.
• Implemented accounting procedures and prepared financials.
• Hired and trained a sales department of 12 sales people in two cities.
• Developed successful sales packages and sales systems.

Vice President
Denning Santee Broadcasting, Inc. - Lawrence KS
1982 — 1988 (6 years )

• Successfully directed company activities before the FCC.
• Appeared before ALJ in comparative hearing.
• Supervised all legal, engineering and real estate activities.
• Generated a profitable ROI for investors.

Vice President General Manager
Denning Broadcasting, Inc. - Amarillo, TX
1977 — 1982 (5 years )

• Built company from scratch.
• Identified markets and stations for purchase.
• Supervised all legal, engineering and real estate activities.
• Developed and implemented all systems within the organization.
• Created a profitable ROI for investors

 Click here to contact Spike.