About Spike Santee
I'm working to make Radio advertising more relevant and more profitable in the future.
- RAB Certified Radio Marketing Consultant
- RAB Certified Radio Sales Manager
- RAB Certified Digital Marketing Consultant
Senior Vice President
Cumulus Media, Inc.
January 2010 - Present
I'm currently helping drive revenue with the following contributions:
- Implementing the company's nationwide branding presentation
- Developing sales mataerials for new sales initiatives
- Assisting with market level managment transitions
Senior Vice President & Market Manager
Cumulus Media, Inc.
February 2008 — January 2010
P&L and operational responsibility for:
- Six terrestrial Radio stations
- Six Internet Radio stations
- Eight Internet web sites
Recent achievements:
- 2009 Radio Ink - Best Managers in Radio
- Winner of the RAB Best Radio Station Web Site Contest
- Cumulus President's Cup Winner Q2 2008
Senior Vice President
Cumulus Media, Inc.
January 2007 — January 2008 (1 year 1 month)
P&L and operational responsibility for 17 markets in six states
- Q1 2008 Revenue 109.7%
- Q4 2007 Revenue 107.5%
- Q3 2007 Revenue 108.1%
- Q2 2007 Revenue 107.9%
- Q1 2007 Revenue 100.7%
President's Cup Winning Markets:
- Fayettville Arkansas
- Odessa / Midland Texas
- Killeen / Temple Texas
- Dubuque Iowa
Significant contributions:
- "The Declining Subsidy", the account executive compensation plan
- "The Four Keys to Branding Success" presentation
- "That's Exactly Why I'm Calling" phone presentation
- Company's first web based sales resouced site
Regional Vice President
Cumulus Media, Inc.
August 2006 — December 2006 (5 months)
P&L and operational responsibility for 13 markets is six states
- Q4 2006 Revenue 109.7%
- Q3 2006 Revenue 102.4%
Director of the Cumulus Club
Cumulus Media, Inc.
January 2001 — July 2006 (5 years 7 months)
New business development and corporate training across the national platform of 375 Radio stations in sixty seven markets.
- Responsible for generating over $50,000,000 in new sales.
- Responsible for generating hundreds of new customers.
- Contributed to nine consecutive quarters of industry leading local direct sales growth
While Director of the Cumulus Club, I also did the following
Interim Market Manager in Columbus / Starkville MS
- Interviewed prospective candidates
- Coached former GSM from another market to get MM job
- Conducted company new business development program
- Market begin pacing over previous year within 60 days
Interim Market Manager in Topeka KS
- Supervised FCC license renewal
- Got staff settled down after departing MM split up the sales department
- Implemented sales training and sale programs
- Market hit quarterly sales goal within 60 days
Interim Market Manager in Kalamazoo MI
- Re-established company commission structure
- Implemented company collection policy
- Introduced company new business development program
- Market hit quarterly sales goals within 60 days
General Sales Manager
DOJ / Entercom Wichita KS
July 1999 — August 2000 (1 year 2 months)
- Increased sales staff from five to fifteen sales people.
- Developed effective cluster selling techniques and packages.
- Helped prepare cluster for sale from DOJ Trust to Entercom.
General Sales Manager
Great Empire Broadcasting - Wichita KS
October 1992 — July 1999 (6 years 10 months)
- Led the company in annual sales every year.
- Introduced successful cluster selling techniques and packages.
- Led six station cluster selling to market’s biggest advertisers.
- Supervised a staff of twenty.
Vice President General Manager
Beal Broadcasting - Kansas City
July 1990 — September 1992 (2 years 3 months)
- Rebuilt station from ground up after devastating flood.
- Hired staff and implemented systems in all departments.
- Achieved sales goals within 90 days.
General Manager
Shaffer Broadcasting, Inc. - Topeka KS
1988 — 1990 (2 years )
- In charge of daily operations immediately after acquisition.
- Completed license renewal and FCC paperwork for transfer.
- Implemented accounting procedures and prepared financials.
- Hired and trained a sales department of 12 sales people in two cities.
- Developed successful sales packages and sales systems.
Vice President
Denning Santee Broadcasting, Inc. - Lawrence KS
1982 — 1988 (6 years )
- Successfully directed company activities before the FCC.
- Appeared before ALJ in comparative hearing.
- Supervised all legal, engineering and real estate activities.
- Generated a profitable ROI for investors.
Vice President General Manager
Denning Broadcasting, Inc. - Amarillo, TX
1977 — 1982 (5 years )
- Built company from scratch.
- Identified markets and stations for purchase.
- Supervised all legal, engineering and real estate activities.
- Developed and implemented all systems within the organization.
- Created a profitable ROI for investors