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Home About Spike Santee

About Spike Santee

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I'm working to make Radio advertising more relevant and more profitable in the future.

  • RAB Certified Radio Marketing Consultant
  • RAB Certified Radio Sales Manager
  • RAB Certified Digital Marketing Consultant

Click here to contact Spike.

Senior Vice President & Road Warrior
Cumulus Media, Inc.
January 2010 - Present

Senior Vice President & Market Manager
Cumulus Media, Inc.
February 2008 — January 2010

P&L and operational responsibility for:

  • Six terrestrial Radio stations
  • Six Internet Radio stations
  • Eight Internet web sites

Recent achievements:

  • 2009 Radio Ink - Best Managers in Radio
  • Winner of the RAB Best Radio Station Web Site Contest
  • Cumulus President's Cup Winner Q2 2008

Senior Vice President
Cumulus Media, Inc.
January 2007 — January 2008 (1 year 1 month)

P&L and operational responsibility for 17 markets in six states

  • Q1 2008 Revenue 109.7%
  • Q4 2007 Revenue 107.5%
  • Q3 2007 Revenue 108.1%
  • Q2 2007 Revenue 107.9%
  • Q1 2007 Revenue 100.7%

President's Cup Winning Markets:

  • Fayettville Arkansas
  • Odessa / Midland Texas
  • Killeen / Temple Texas
  • Dubuque Iowa

Regional Vice President
Cumulus Media, Inc.
August 2006 — December 2006 (5 months)

P&L and operational responsibility for 13 markets is six states

  • Q4 2006 Revenue 109.7%
  • Q3 2006 Revenue 102.4%

Director of the Cumulus Club
Cumulus Media, Inc.
January 2001 — July 2006 (5 years 7 months)

New business development and corporate training across the national platform of 375 Radio stations in sixty seven markets.

  • Responsible for generating over $50,000,000 in new sales.
  • Responsible for generating hundreds of new customers.
  • Contributed to nine consecutive quarters of industry leading local direct sales growth

While Director of the Cumulus Club, I also did the following

   Interim Market Manager in Columbus / Starkville MS

  • Interviewed prospective candidates
  • Coached former GSM from another market to get MM job
  • Conducted company new business development program
  • Market begin pacing over previous year within 60 days

   Interim Market Manager in Topeka KS

  • Supervised FCC license renewal
  • Got staff settled down after departing MM split up the sales department
  • Implemented sales training and sale programs
  • Market hit quarterly sales goal within 60 days

   Interim Market Manager in Kalamazoo MI

  • Re-established company commission structure
  • Implemented company collection policy
  • Introduced company new business development program
  • Market hit quarterly sales goals within 60 days

General Sales Manager
DOJ / Entercom Wichita KS
July 1999 — August 2000 (1 year 2 months)

  • Increased sales staff from five to fifteen sales people.
  • Developed effective cluster selling techniques and packages.
  • Helped prepare cluster for sale from DOJ Trust to Entercom.

General Sales Manager
Great Empire Broadcasting - Wichita KS
October 1992 — July 1999 (6 years 10 months)

  • Led the company in annual sales every year.
  • Introduced successful cluster selling techniques and packages.
  • Led six station cluster selling to market’s biggest advertisers.
  • Supervised a staff of twenty.

Vice President General Manager
Beal Broadcasting - Kansas City
July 1990 — September 1992 (2 years 3 months)

  • Rebuilt station from ground up after devastating flood.
  • Hired staff and implemented systems in all departments.
  • Achieved sales goals within 90 days.

General Manager
Shaffer Broadcasting, Inc. - Topeka KS
1988 — 1990 (2 years )

  • In charge of daily operations immediately after acquisition.
  • Completed license renewal and FCC paperwork for transfer.
  • Implemented accounting procedures and prepared financials.
  • Hired and trained a sales department of 12 sales people in two cities.
  • Developed successful sales packages and sales systems.

Vice President
Denning Santee Broadcasting, Inc. - Lawrence KS
1982 — 1988 (6 years )

  • Successfully directed company activities before the FCC.
  • Appeared before ALJ in comparative hearing.
  • Supervised all legal, engineering and real estate activities.
  • Generated a profitable ROI for investors.

Vice President General Manager
Denning Broadcasting, Inc. - Amarillo, TX
1977 — 1982 (5 years )

  • Built company from scratch.
  • Identified markets and stations for purchase.
  • Supervised all legal, engineering and real estate activities.
  • Developed and implemented all systems within the organization.
  • Created a profitable ROI for investors

 Click here to contact Spike.

 

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Spike Santee

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Thanks for visiting my web site.

Zig Ziglar once said "You can have everything in life you want as long as you help enough other people get what they want in life." Ol' Zig is exactly right! Nothing is more rewarding to me than helping my coworkers and clients get what they want out of life.

If you would like to learn more, then send me an email at Spike@SpikeSantee.com.

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